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Strategic Planning for Federal Sales

In this video I go over the importance of assembling a business plan for federal sales.

Key takeaways:

  1. Target specific agencies and offices that buy your product or service.

  2. Learn the preferred purchasing strategies and contract vehicles for your targeted customers.

  3. IDENTIFY opportunities before they become an RFP.

  4. INFLUENCE those opportunities to better position your company for the win.

  5. ENGAGE on those opportunities that you have prepared for and realize consistent sales in the federal marketplace!

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